Made in U.S.A.

The Category

The facts: 200+ million Americans suffer from peridental (gum) disease. $400+ million was spent on dental products last year. Tooth brushing only removes 50% of the disease causing plaque. Only approximately 20% of Americans floss.Dentists recommend flossing as an essential part of oral hygiene to remove plaque build up and food particles that tooth brushing can miss. Plaque is the leading cause of gum disease, tooth decay and bad breath.

The future: Convenience flossing aids are the fastest growing segment in the dental floss product category. By 2007, the dental floss category is expected to increase by 100%. The reason: Only 60 million Americans floss, or about 20% of the potential users. Americans of all ages will floss because of advice from their dentists of the importance to maintaining a daily flossing routine as an essential preventive measure in preventing gum disease.The average age of the American population is increasing and, as a result, usage is increasing. Americans, young and old, are adopting the habit in keeping with the general emphasis on good health and good oral hygiene. Plakettes Dental Flossers, Plakettes Whitening Dental Flossers, Plakettes Evolution Dental Flossers, Dr. Mikey's Children's Bubble-Gum Flavored Dental Flossers and the Flosstix Dental Flossers all make dental flossing easy, safe, and effective.

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